How we design our clothes

How we design our clothes

Before we start talking about how we design our clothes, let’s talk about why we do it.

We’re a small creative collective based in a studio in Kentish Town, North London.

There’s only a handful of us. Each of us have many years of experience designing and manufacturing clothes for the high street.

About a year ago we decided to create our own brand. From a design point of view, we wanted to get back to something a little braver. Something that closed the gap between what was in our minds and what was on our rails.

And so Palones was born.



We like to swim against the mainstream. Our clothes are consciously designed to be a little different, but not different for the sake of it. Each decision is considered, striking a perfect balance between distinctive yet wearable. We include little twists and quirks in our collections which we believe add a splash of wit to our pieces.

"We like to swim against the mainstream." 

For us, great design goes beyond aesthetic. It’s not just what it looks like, it’s also about what it feels like and how it functions too.

Palones Notting Hill Sleeveless utility

Great design goes beyond aesthetic: Manon wears Palones Notting Hill Sleeveles Utility with detachable shoulder pads


As much as possible we aim to be sustainable. So, we design our clothes to feel, as well as look, good. Because the better clothes feel, the more they’re worn and not thrown away.

As much as possible we use carefully sourced archive fabrics when we create our clothes. We believe there’s enough beautiful material in the world already. We source the material first, and then design into it. A lot of the fabrics we use were originally commissioned for luxury brands but then left unused. We buy it at a fraction of the original cost. It’s how we’re able to offer such a premium product for such a great price.

"Our garments come with different styling options." 

We also design our garments to be versatile. Most pieces can be worn day to night, work to play. They come with different styling options, for example - many of our coats come with two belts so you can switch between a casual and formal look. Why buy two coats for different occasions when you can buy one and wear it two ways, right?

Palones Lilac pleat Sleeve Duster and Wide Leg trousers

 Design to be worn be worn day to night, work to play



We’re very proud of our London heritage. Our city lives and breathes its cultures - all of them. It’s alive in all the quirks and colours, the people and places. The paint on the walls in galleries and on the streets. The taste-something-different-every-day-restaurants. The hear-something-new-every-night-venues. The architecture. The storytellers. The mark makers. London is an exciting place to be in so many ways. It inspires all we do.

We’re also inspired by our woman, by her confidence and courage, spirit and imagination. We talk to our community, asking them how they want to look and feel in their clothes. Great design isn’t based on guess work alone.



When we’re totally stuck for ideas, and believe us it happens, we do a little exercise.

For 30 seconds, we pick up objects and say what they’re not. It helps us to think laterally. Try it, it works and it’s not as easy as it sounds.





Hera wears Nancy Ruffle Check Skirt

This season our best-selling check updates into a new midi style. The Nancy Skirt features a voluminous raw edged ruffle that’s cut in a circle. This design feature means that the skirt moves elegantly around you with every step.

Palones Floral Pleat Detail Shirt Dress


This dress features a side-neck fastening design which allows it to be worn casually or more formally. Subtle balloon sleeves and knife pleats in the skirt add a graceful spring/summer feel.
It also ties at the waist for an adjustable fit making this a perfect wedding outfit, but at the same time, a piece that can be adapted for every day wear.


Verity wears Jumbo Corduroy Crop Jacket

We’ve given this classic shaped crop jacket a little twist with the addition of deep breast tie pockets, jumbo eyelets and pleat sleeves. It comes in this season’s key neutral – Tobacco.

Style with the Paper Bag Wide Leg Trousers for a nod to the 70s or with a tee and denim for a relaxed look. This style fits slightly oversize. Size down for a closer fit.

 Palones Kimmi Reversible Check Crombie

Hera wears The Kimmi Check Reversible Crombie

This coat is made from soft boucle fabric and is designed to keep you cosy in these in-between months. It’s also fully reversible. Wear grey side out for a paired back look or reverse to reveal the yellow check for a bolder look. Side splits add comfort and ease of wear, and a drop shoulder gives it a relaxed fit. The Kimmi Check also features our trade mark ‘shoplifter’ patch pockets with three buttons instead of four to accommodate their size.


Hera wears Oversized Frill Cuff Utility Jacket and Beige Notting Hill Utility Trouser


The Utility Frill Cuff Jacket is based on a classic chore jacket. The frill cuffs are designed to give it a feminine touch. Made in a super-soft cotton blend, it works well over lightweight knits on cooler days or over tees and dresses when the sun is shining. The frill cuff jacket is designed to be oversized so please size down if you want a neater fit.

Our Beige Notting Hill Utility Trouser is designed to be worn un-tied as a wide leg or drawn in at the ankle. The style also features contrast stitch, a d-ring belt and oversized utility pockets. Pair with our Utility Frill Cuff Jacket for the complete look.