A word on awareness.
For us, fit is first because it’s important that women always feel good in our clothes. And, the better clothes feel, the more they are worn. Not forgotten about or thrown away after a few wears. We actively design new collections to be matched with previous styles so that our clothes are resistant to trend and can be worn year after year.
We always aim to use existing, carefully selected, archive fabrics and recycled components for our range. We figure there’s more than enough material in the world already. The mills that we source our fabrics from are always local to the factories where our garments are made. This reduces the need to transport materials between facilities. Again, reducing our footprint.
The hi-tech 3D software that we use to design our clothes means we can create digital sample garments. This saves cutting fabric unnecessarily. It also means that sizing and fit is cohesive across the range.
Our packaging is fully recyclable and unused fabrics are donated to local fashion colleges.
We believe in people and quality of life, so our garments are manufactured in ethical and compliant manufacturing facilities in Europe and the Far East that are controlled under our technical, ethical and sustainability teams at source.
To us, waste is the enemy. It’s an attitude we embrace across all aspects of our lives. Whether we’re designing or manufacturing our clothes, or just filling every moment with everything we love.