We create limited-edition, affordable luxury clothing with an ambition to make women feel good. Because when you feel good, the people around you feel good. And so it grows…

Hello, we’re Palones. Our home is Kentish Town, North London. It’s there that we’re inspired by the people, places and culture around us.  We design clothes for intelligent women with spirit and imagination. Our mission is to help our customers build a beautiful collection of high-quality garments that will last for years.

We make clothes in very small runs. Some of our inspiration pieces are limited to just 100. Once they’re sold, they’re sold. Never to be repeated. It means you’re very unlikely to bump into someone wearing the same outfit. Unlike most other labels, who design their collections months in advance, we can turn a sketch into an outfit in just a few weeks. So, we’re able to drop new styles every month. When we design, we actively create garments that can be matched with our customer’s existing Palones wardrobe. Making our clothes resistant to trend and able to endure far more than just one season. For us, fit is first. It’s the most important part of our clothing. To create the perfect fit, we design on 3D digital avatars. This also ensures that sizing is completely coherent throughout our range. And, because we spend so much time on fit, we never have to pin our clothes on photo shoots or create bespoke samples for our models to wear. What you see is exactly what you buy. Many of the clothes in our range are adaptable and designed to be worn in different ways -re-styled, re-imagined, day-to-night, season-to-season. We’ll help you with that, giving you regular tips on how to make the most of your wardrobe. We’ll also help you with the care of your clothes, so they always look and feel their best. We guess the most important thing to say is - we love designing and making our clothes. We hope you love wearing them too.