“Our goal is to create trans-seasonal clothing that won’t go out of fashion in a few months time, pieces that can be re-styled each season with the rest of your wardrobe’’
After gaining many years of experience designing and supplying clothes to the high-street, we decided it was time to do our own thing. Combining our skills and expertise, we set out to create a Womenswear brand that closed the gap between what’s in our minds and what’s on our rails. Our goal is to create trans-seasonal clothing that won’t go out of fashion in a few months time, pieces that can be re-styled each season with the rest of your wardrobe. Detail is at the heart of everything we love to add little design quirks that make our pieces both fun and different but also more practically mean they can be styled and adapted in different ways. For us fit is first for a simple reason – clothes feel good when they fit well. We believe that great fitting, imaginatively designed clothes can inspire confidence, change our posture, even the way we walk. We rigorously challenge our fits by checking them against a range of women that are the same size but different shapes to ensure we capture the best measurements. Then, using the latest 3D technology, we create a virtual avatar that we design and fit our clothes to. It means that, whatever your shape, our clothes will fit you perfectly. The result is a collection of go-to pieces that are always there waiting to make you feel good.